 SURVIVAL
IS NOT ENOUGH: Summary
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- Change
is the new normal. Rather than thinking of work as a series
of stable times interrupted by moments of change, companies
must now recognize work as constant change, with only occasional
moments of stability.
- If you
and your company are not taking advantage of change, change
will defeat you.
- Stability
is bad news for this new kind of company. It requires change
to succeed.
- Change
presents new opportunities for companies to capture large markets.
Change is the enemy of the current leader. Change also represents
opportunities for individuals to advance their careers.
- Companies
that introduce products and services that represent significant
changes can find that they lead to rapid, runaway successes.
- Companies
that cause change attract employees who want to cause change.
Companies that are afraid of change attract employees who are
afraid of change.
- Many employees
fear change. Fear of change is rational-after all, it can lead
to bad outcomes. But now, not changing is more likely to lead
to a bad outcome than changing!
- Management
can't force employees to overcome their fear of change through
short-term motivation.
- By redefining
what change is, companies can change the dynamic of "change
equals death" to "change equals opportunity."
- The way
species deal with change is by evolving.
- Companies
can evolve in ways similar to those used by species.
- Companies
will evolve if management allows them to.
- There
are three ways that species evolve: natural selection, sexual
selection and mutation.
- Companies
can do the same thing by using farmers, hunters and wizards
to initiate changes in their organizations.
- Companies
that embrace change for change's sake, companies that view a
state of constant flux as a stable equilibrium, zoom. And zooming
companies evolve faster and easier because they don't obstruct
the forces of change.
- Once you
train the organization to evolve regularly and effortlessly,
change is no longer a threat. Instead, it's an asset, because
it causes your competitors to become extinct.
- Many CEOs
reject evolution and do whatever they can to stop it.
- If your
company is too reliant on your winning strategy, you won't evolve
as quickly.
- A runaway
success occurs when a positive feedback loop reinforces early
success.
- Fast feedback
loops teach you what's working and-more important-get you to
change what's not.
- Everyone
in your company can work to reinvent what you do in parallel,
dramatically increasing the speed of innovation within the company.
- Low-cost,
low-risk, real-world tests are the most likely to have high
return on investment.
- Your company's
posture regarding the process of change is far more important
than the actual changes you implement.
- If you
have employees who don't embrace this posture, they will slow
you down and cause you to make bad decisions.
- A company
that zooms will attract zoomers, allowing it to enter runaway,
dramatically increasing its advantage over its competitors in
a changing environment.
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