come to this. All the confusion and chaos and change
and turmoil in our working lives have finally tipped the
balance. We now need a new way of doing business.
generation sees a fundamental change in the way we organize
to do work. From Frederick Taylor's classic Principles of
Scientific Management (1914) to Henry Ford's assembly line,
from The Organization Man (1956) to In Search
of Excellence (1982), our businesses reflect the times
in which we live. Survival Is Not Enough is the next
of us view change as a threat, and survival as the goal.
Yet we work too hard to consider just getting by as our
primary goal. In Survival Is Not Enough, bestselling author
Seth Godin provides a groundbreaking new way to organize
companies to thrive during times of change. It contains
a simple yet revolutionary idea: We can evolve our companies
the same way nature evolves a species.
was right. Evolution is a fundamental force of nature, and
Godin demonstrates how this force can be unleashed in any
organization. The first step is to eliminate the anti-change
reflex that's genetically coded into all of us. Once a company
learns to "zoom" (embrace change without pain),
it is much more likely to evolve. And a company that evolves
can become ever more profitable.
the market is up or down, whether technology is hot or not,
in all industries, from retail to tech to restaurants, the
organic approach to organizations described in this book
will always outperform the competition. As long as our world
is unstable, evolving businesses will win.
HERE to buy the new paperback edition of Survival
Is Not Enough.